Branding for SAP TechEd
Client: Goebel + Mattes GmbH | Motion District GmbH | 2025
For the 2025 edition of SAP TechEd, I developed a fresh branding concept inspired by elements of the simplified user interface and translated into a dynamic, flexible design language. Its modular structure allows for easy adaptation to different thematic focuses, maintaining a recognizable and vibrant identity.
Variations of the key visual
Concept design for event badges featuring a code-inspired pattern.
